Marketing for small businesses, is not an easy task, especially with no experience. Many small businesses are lucky to have their steady loyal clients, who actually bring new customers.
The easiest marketing tool is referrals, also known as “Word of mouth”, People trust who they know, and the best part, it is free!
Still, if you are not active online, you are definitely missing out on potential customers.
A business needs to grow and be profitable. Marketing is essential, to find new clients and eventually turn them into free marketing, by gaining their trust and loyalty.
Digital Marketing for your small business
can be very affordable,
easy to manage,
and open a new line of communication
with potential consumers.
You are already successful
Strategic Marketing
If you provide greats service, these customers will be loyal, and with their positivity bring more potential clients.
Strategic marketing is a tool used to identify customer needs and interests, to create a marketing plan which will attract, engage and satisfy the customer. This will in turn improve company performance and increase presence in the market.
Marketing your small businesses online, means having a good website, being active with content, social media and paying for ads to reach your customer. Using strategic marketing will provide a roadmap of objectives and specific goals to ensure your brands customer experience is beyond their expectations.
As you reach more people, the content on your website may solve their problems, and you gain their trust with your expertise,.
During this process, your brand will gain new loyal customers.
What do I do exactly? Check out my services.
Consumer Experience and your Brand
The entire buying process must run smoothly; from marketing, to website, to purchase and returns. It must be a positive experience.
There are many changes that have taken place in regards to marketing which have given the consumer an advantage. Very rarely does anyone buy a product without reading reviews, which essentially is “word of mouth”.
The importance of customer experience has grown dramatically, because of the time sacrificed by the consumer, to research. Everything can be reviewed online. Each review will help other consumers see the true colors of the company or product in question.
But companies have the ability to directly communicate with their consumers. Whether through social media, information sessions, or via replies on the review sites, it is no longer a one-way street.
Why not take advantage of these marketing opportunities, especially since it’s what the consumer expects.
Time is our most
valuable asset, let me save you some.
For the consumer, the access to information online makes it SIMPLE to learn and understand what was once trusted to the experts: the salesman, mechanic, and doctor.
With these changes, making the right decision, has become a long, and sometimes, painful process. But luckily there are SEO experts who organize this information for the search engines, so if you search, you will find…
We can and SHOULD research the issues that arise in our lives, to become more capable of making the right decisions when the time comes.
If time is the most valuable asset we have, and we spend it learning about our options before making a decision, that decision better be the right one for us.
What this means for you as the service provider: Competition is Rich and varied.
It doesn’t matter what industry or target market, companies must do their own research to learn about their consumer, develop buyer personas, and speak to them. It is important to know buying habits, and expectations, as well as what causes them to steer away.
Today, it takes about ten touch-points for a customer to trust, and purchase from a business. And if you are sub par in one area, they will find another company a click away…
Very rarely, there is only one option. NO I MISSPOKE – there is always a choice.
Best Marketing
Strategy
to grow a small
business...
The best marketing strategy must touch on all aspects mentioned above.
Digital marketing gives small business owners the advantage of targeting with relevant messages to reach their market, their ideal consumer. It gives opportunities to communicate and earn trust to build a lasting relationship.
By focusing on the many components of marketing to create a strategy for your brand, you will bring new visitors to your website or social media page. Then, by offering good products and services, you will turn them into loyal consumers who will provide free marketing to their network.
I believe it is important to focus on all these aspects, and unlike many companies, I take on a personal approach and manage each aspect of the strategy. With research of tons of data, my intuition, your drive and values, we can reach new level of success.