HIRE A marketing Consultant for your Small Business
As a digital marketing consultant, I aim to be the brain and right hand for your brand’s Online marketing strategy, which has many components and moving parts.
I spend my “free time” constantly learning about all these components, which include changes in algorithms, consumer buying and search trends, as well as popular strategies. Often I disagree with these strategies, and when I do, you will know.
For each brand, I regularly research and analyze popular keywords, and competitor strategy, as well as ways to improve the overall reach and engagement of the website based on analytics and site audits.
Every company is unique, and their ideal customers are unique, so its important to implement a marketing strategy that is specifically created for that company.
5 parts of Digital Marketing Strategy
1. Your website
Face of your Brand - the First Impression
Your website is the face of your brand. The first impression in a journey of many encounters. It is the place to learn about the values and character of your company, as well as your portal of communication and sharing.
In most cases, a consumer has different touchpoints before purchasing. Your website is the most important and the ONLY touchpoint you can control.
User Experience
User experience is important to engage the viewer, meaning the website must be fast, clearly written and easy for the user to navigate.
On the technical side, SEO and Content marketing, which are Google's way of organizing the data, but for us, it is one of the most important aspects of getting the website to be seen.
Website maintenance and security are essential, so everything functions correctly and the consumer information is protected
2. Target market - your ideal customer
The ideal marketing strategy is based on your target market. Your ideal consumer, a loyal client, and a pleasure to provide service to. The buyer persona of this favorite customer will tell us what they want and need, and why? Our goal is to answer their questions, fix their problems, and earn their trust. The way to reach this customer online rests in the content published on the website, social media channels, as well as any review sites that mention your brand.
3. Competitors' Strategy
Research the industry, and the competitor
Knowing the competition, and a solid understanding of the industry, provides insight to to what strategies may be beneficial to reach a wider audience, including your competitors as well as other similar brands. This knowledge provides an idea of what is expected by the consumer from your service. And last but not least, we have to focus specifically on your company values and mission, because this may be the final deal breaker.
Know thyself...
- Learn what your competitor is doing to gain customers and traffic to their website
- Analyze your current strengths and weakness, with reachable goals in mind
- Audit current website and online resources to optimize content marketing
4. Customer Experience
How will you
differentiate your brand from all the rest?
- What can you offer that differentiates you from your competitor?
- What could you change easily that will improve some aspect of the service you provide?
- What information can you provide that will help your consumer find a solution?
The Marketing Strategy will help you:
BE SEEN
When your brand shows up in searches, and is seen by your ideal consumer.
BE PRESENT
You are available when they decide to reach out – Gain trust by helping them without expecting a sale.
BE TRUSTED
Eventually, they become LOYAL clients and refer you to their network of family and friends.
My Specialties in Marketing Strategy:
YES, digital marketing seems complicated, and sometimes difficult to put into one package, as an online marketing consultant, that is essentially what I aim to do.
So, if you are searching for Marketing help and are ready to take on at least one goal, contact me. Together, we will identify new goals and reach those too.
I will happily:
- offer advice, ideas, and come up with a marketing plan that fits your budget and goals.
- work with you to creatively and effective show your company values to your ideal market
- find what differentiates you from your competition
- create your website with SEO, and set up SSM that suits your brand.
- do the technical work on the site as needed and keep it current with security, speed algorithm changes.
- Create content to help reach your ideal consumer by answering their questions and solving their problems to ear their trust in your brand.
- If there is something I cannot do myself, I will recommend someone who can, and work with them to get the desired result.