Small Business SEO
Small business SEO is a popular keyword in searches, so I am using for this page on my website. SEO requires work on the content of the website. This is actually my forte.
Search Engine Optimization is important if you want your website to be seen in searches organically, which means you do not have to pay for digital advertising. There are numerous ways to improve SEO. My job is to identify issues and strategize solutions to find the exact tactic which will put your site in front of your ideal cunstumers’ eyes.
The process includes identifying keywords and phrases that your target audience uses to search. I identify these by researching competition, and the target market, as well as website like SEM Rush, to see what exact phrases are trending, and how difficult they are to compete with. The goal is to get your page to the first page of the search.
The process includes full analysis of your website and content. It is also necessary to research keywords specific to your company and target market, meaning, learning the search phrases used and how competitive they are. Using content marketing, is a great way to share knowledge, while also bringing readers to your site. If your content is useful to the target market then it will be the first step to building trust in your brand.
As you share more content which answers questions of your ideal consumer, the traffic and opportunity to earn their trust before buying, increases.
SEO is not a one and done project. It takes time to see a difference in results, but if done correctly, and on an ongoing basis, it will improve the traffic to your website significantly without spending additional money on Paid Search.
There are other technical aspects of your websites, such as speed, backlinks, and details associated with search engine requirements, which can be fixed or updated to fit the guidelines of Google, Bing and other search engines.
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